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Is this Large Market Cap Stock target price reasonable for Kellogg Company (NYSE:K)?

The company in question is, Kellogg Company (NYSE:K) currently with a stock price of 78.17 (0.19% today). The market cap for Kellogg Company is 27464.25, and is in the sector Consumer Goods, and Processed & Packaged Goods industry. The target price for Kellogg Company is 6.58. Currently Kellogg Company is trading with a P/E of 44.93, and a forward P/E of 19.48. Average volume for Kellogg Company is 2355.45 and so far today it is 1139400.

Performance in the last year for Kellogg Company has been 19.05%. For EPS growth, Kellogg Company has seen a growth of -1.80%, and is looking to grow in the next year to 10.19%. More long term stats show that EPS growth has been 32.90% over the last five years and could be 7.13% for the next five years. Kellogg Company has seen sales growth quarter over quarter at -6.60%, with EPS growth quarter over quarter at 25.90%. The 20-day simple moving average is -4.45%, with the 200-day simple moving average coming to 3.28%.

Since the IPO date for Kellogg Company on the 12/17/1984, Kellogg Company has seen performance year to date to be 10.31%. With Kellogg Company trading at 78.17, the dividend yield is 2.66%, and the EPS is 1.74.

So could Kellogg Company, be undervalued? Well as said before P/E is 44.93. The PEG is 6.31, P/S is 2.09 and the P/B is at 13.74. The P/cash is 51.72, with P/free cash flow at 51.43.

Kellogg Company ability to deal with debt shows that the current ratio is 0.6, and the quick ratio is 0.4. This is with long term debt/equity at 3.15, and total debt/equity at 4.12.

In terms of margins, Kellogg Company has a gross margin of 39.70%, an operating margin of 9.00% and a profit margin of 4.70%.Payout ratio for Kellogg Company is 113.80%. Return on assets come to 4.00% with return on investment coming to 9.40%.

Insider ownership for Kellogg Company, is at 19.70% and institutional ownership comes to 83.30%. Outstanding shares are at 351.34. While shares float is 348.38. The float short is currently 1.23%, and short ratio is 1.82.

Disclaimer: Remember there is a risk to your investment, this is not a recommendation, nor personal advice, never invest more than you are able too loose.

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Tony Dabbs

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