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Is Harley-Davidson, Inc.(NYSE: HOG), a large market cap stock a smart buy?

With a market cap of has a large market cap size. Harley-Davidson, Inc. (NYSE: HOG) has been on the stock market since its IPO date on the 11/5/1987. Harley-Davidson, Inc. is in the Recreational Vehicles industry and Consumer Goods sector. Average volume for Harley-Davidson, Inc., is 1981.11, and so far today it has a volume of 2306100. Performance year to date since the 11/5/1987 is 1.16%.

To help you determine whether Harley-Davidson, Inc. is undervalued the following values will help you decide. P/E is 15.4 and forward P/E is 13.81. PEG perhaps more useful shows that Harley-Davidson, Inc. has a value for PEG of 1.66. P/S ratio is 1.76 and the P/B ratio is 5.38. The P/Cash and P/Free cash flow is 13.81 and 15.88 respectively.

At the current price Harley-Davidson, Inc. is trading at, 58.64 (0.41% today), Harley-Davidson, Inc. has a dividend yield of 2.49%, and this is covered by a payout ratio of 36.60%. Earnings per share (EPS) is 3.81, and this is looking to grow in the next year to 10.05% after growing 3.80% this past year. EPS growth quarter over quarter is 19.70%, and -5.90% for sales growth quarter over quarter.

The number of shares outstanding is 180.27, and the number of shares float is 175.63. The senior management bring insider ownership to 0.10%, and institutional ownership is at 91.00%. The float short is 8.86%, with the short ratio at a value of 7.86. Management has seen a return on assets of 6.80%, and also a return on investment of 8.20%.

The ability for Harley-Davidson, Inc., to deal with debt, means it current ratio is 1.3, and quick ratio is 1.2. Long term debt/equity is 2.43 and total debt/equity is 3.55. In terms of margins, Harley-Davidson, Inc. has a gross margin of 40.10%, with its operating margin at 17.50%, and Harley-Davidson, Inc. has a profit margin of 11.50%.

The 52 week high is -4.80%, with 43.54% being its 52 week low. The 20 day simple moving average is 3.16% and the 200 day simple moving average is 10.99%.

Disclaimer: Remember there is a risk to your investment, this is not a recommendation, nor personal advice, never invest more than you are able too loose.


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Mark Hines

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