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Is this Large Market Cap Stock target price reasonable for Harley-Davidson, Inc. (NYSE:HOG)?

The company in question is, Harley-Davidson, Inc. (NYSE:HOG) currently with a stock price of 50.14 (-0.56% today). The market cap for Harley-Davidson, Inc. is 9043.84, and is in the sector Consumer Goods, and Recreational Vehicles industry. The target price for Harley-Davidson, Inc. is 52.47. Currently Harley-Davidson, Inc. is trading with a P/E of 13.22, and a forward P/E of 12.14. Average volume for Harley-Davidson, Inc. is 2254.88 and so far today it is 1172108.

Performance in the last year for Harley-Davidson, Inc. has been -4.43%. For EPS growth, Harley-Davidson, Inc. has seen a growth of -4.80%, and is looking to grow in the next year to 7.37%. More long term stats show that EPS growth has been 27.30% over the last five years and could be 9.70% for the next five years. Harley-Davidson, Inc. has seen sales growth quarter over quarter at 2.00%, with EPS growth quarter over quarter at 7.60%. The 20-day simple moving average is -3.87%, with the 200-day simple moving average coming to 7.12%.

Since the IPO date for Harley-Davidson, Inc. on the 11/05/1987, Harley-Davidson, Inc. has seen performance year to date to be 13.77%. With Harley-Davidson, Inc. trading at 50.14, the dividend yield is 2.78%, and the EPS is 3.82.

So could Harley-Davidson, Inc., be undervalued? Well as said before P/E is 13.22. The PEG is 1.36, P/S is 1.48 and the P/B is at 4.51. The P/cash is 10.4, with P/free cash flow at 21.9.

Harley-Davidson, Inc. ability to deal with debt shows that the current ratio is 1.7, and the quick ratio is 1.6. This is with long term debt/equity at 2.63, and total debt/equity at 3.49.

In terms of margins, Harley-Davidson, Inc. has a gross margin of 40.20%, an operating margin of 17.70% and a profit margin of 11.70%.Payout ratio for Harley-Davidson, Inc. is 34.50%. Return on assets come to 6.90% with return on investment coming to 8.70%.

Insider ownership for Harley-Davidson, Inc., is at 0.50% and institutional ownership comes to 99.00%. Outstanding shares are at 179.37. While shares float is 177.87. The float short is currently 14.30%, and short ratio is 11.28.

Disclaimer: Remember there is a risk to your investment, this is not a recommendation, nor personal advice, never invest more than you are able too loose.

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Tony Dabbs

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